A monthly read on Sedona’s short-term rental market from public records: the city’s bed tax collections, its permit count, its own occupancy and rate figures, and what changed in the rules. No listing-platform scraping, no paid dashboards, and no home-sale data. One chart per issue, every figure linked to its source, and a short take from Will at the end.

Issues

October 2026 A record spring, a soft summer, and 1,440 permits Fiscal 2026 was the best lodging year on record, then July fell 27 percent. The permit count, the city’s own occupancy figures, and the first public estimate of how much lodging revenue comes from rentals. Read the issue

Next issue: late November 2026, with the September and October tax reports.

Get it by email

The report goes out to the list the day it publishes, usually in the last week of the month. Subscribe on the homepage. No listings, no drip campaign, one email a month.

How it is built

  • Revenue: City of Sedona monthly Sales and Bed Tax Reports and the Northern Arizona University compilation of Department of Revenue city collections. Bed tax divided by the 3.5 percent rate gives taxable lodging revenue, hotels and rentals combined; the report says so wherever it uses that arithmetic.
  • Supply: the city’s published permit counts and its stated share of housing.
  • Demand: the city’s Tourism Market Indicators, with AirDNA’s public market page cited for comparison where the definitions differ.
  • Rules: city ordinances, state statutes and council agendas, as tracked on the rules page.